Disney partnered up with Lego to create merchandise  to promote their film.

Lego created a series of toys in relation of the film. Disney made a partnership with Lego because the films target audience is children and Lego makes toys, this allows Disney to easily entice children.

Also a lego Pirates of the caribbean video game was created by Traveller's Tales. The game was released at the same time as the film to gain the most interest. Also with it being a child friendly game it fits in to the films target audience.

These are two pieces of merchandise created by Hot topic. These pieces of merchandise are intended to appeal to the films older audience who may be in their teens. Also Hot topic is a popular brand so a lot of people notice the products

Disney also teamed up with Monopoly and created to make a pirates of the caribbean themed Monopoly game. They did this to reach the films main target audience of children. Doing this gains extra interest in the film and could mean more people may see the film.

These are three of the teaser posters for "Pirates of the caribbean: on stranger tides".

All of the teaser posters have a simple design. the first and last posters used images of characters but the first features the main character, because fans of the franchise are familiar with him it will gain interest. The character on the last poster contains a new character, this can also gain interest.

The second poster is the simplest one, it uses the logo of the franchise, as it is well known, to reveal and promote the new film. 

None of the posters contain much information as they are teaser posters.

This is the main poster. It contains much more information than the teaser ones.

The main poster is more complex than the others and shows the director and stars.

The action/ adventure genre is indicated though the exotic background and the props such as guns and swords which indicates violence. Also the clothing shows that this is a period film, this can attract fans of the genre.

Also the main star is featured who is a U.S.P so he can attract an audience as he is a very popular actor.