Merchandise

Merchandise is use in marketing films to advertise the film and increase awareness of it. People may also try to capitalize off of the success of the film and sell related items.

Some films will do tie-ins with a fast food restaurant to try and get young children interested in the film.

Any merchandise made will have to be appropriate for the audience. For example a children's film would release toys along side the film.

       

Disney partnered up with Lego to create merchandise  to promote their film.

Lego created a series of toys in relation of the film. Disney made a partnership with Lego because the films target audience is children and Lego makes toys, this allows Disney to easily entice children.

Also a lego Pirates of the caribbean video game was created by Traveller's Tales. The game was released at the same time as the film to gain the most interest. Also with it being a child friendly game it fits in to the films target audience.

These are two pieces of merchandise created by Hot topic. These pieces of merchandise are intended to appeal to the films older audience who may be in their teens. Also Hot topic is a popular brand so a lot of people notice the products

Disney also teamed up with Monopoly and created to make a pirates of the caribbean themed Monopoly game. They did this to reach the films main target audience of children. Doing this gains extra interest in the film and could mean more people may see the film.

These are three of the teaser posters for "Pirates of the caribbean: on stranger tides".

All of the teaser posters have a simple design. the first and last posters used images of characters but the first features the main character, because fans of the franchise are familiar with him it will gain interest. The character on the last poster contains a new character, this can also gain interest.

The second poster is the simplest one, it uses the logo of the franchise, as it is well known, to reveal and promote the new film. 

None of the posters contain much information as they are teaser posters.

This is the main poster. It contains much more information than the teaser ones.

The main poster is more complex than the others and shows the director and stars.

The action/ adventure genre is indicated though the exotic background and the props such as guns and swords which indicates violence. Also the clothing shows that this is a period film, this can attract fans of the genre.

Also the main star is featured who is a U.S.P so he can attract an audience as he is a very popular actor.  

reveiws

Sucker Punch

When I went to go see Sucker Punch I had heard that it wasn't very good so i went in with low expectations, and when I left I felt it was right to do so. The story is about a girl only referred to as 'Baby Doll"(Emily Browning) having a traumatic experience involving her mothers murder and abuse from a man. She is sent to a mental asylum wear she is about to be lobotomized but she awakes in to a alternative reality , which she uses to help her cope with her situation as she bands with the other girls to escape. The film features action scenes regularly which feel out of place and point less. Action scenes are common in Zach Snyders films but these seem completely random. Also in-between the action scenes the dialogue seems like filler until we can get to the next one. Also the main character is boring, in the beginning she seems like she is very complex but we never see that. I would rate it as a 2 out of 5, wouldn't recommend it but there are worse.



Fast Five

When I saw this film it was only to pass some time, I didn't go in thinking it was going to be great because I only mildly enjoyed the others, so I'm not a fan of the franchise.  The story is about Dominic and the gang trying to evade the law in rio while driving fast cars and planning one last great heist. Something i really didn't like was Dwayne Johnson's character Hobbs, he is the leader of the task force whose job it is to stop Dominic. This character is just an incredibly muscular man running around, shouting, shooting and fighting Vin Diesel at every opportunity. He is a joke.
Also I think the film could have ended earlier than it did and I kept thinking it was going to end but it didn't.
overall I would give it a 3 out of 5, if you liked the others you may like this.          
    

Kick-Ass micro

From 01:03 to 01:07

The sequence starts with the crime lord Frank, in his suit that shows he is wealthy and likes class, standing at his window looking out at the city; this shows that he sees it as his city. The camera then cuts to a mid shot showing his room behind him, in the room there are two paintings of red guns, this conotates to the audience that he is a violent man along with his impatient facial expression.  He has his back to the door when it is knocked and when people enter showing that he is respected and is high up in the organisation when the police officer is talking Frank quickly makes him be quiet showing the audience that he has power over the police almost like a metaphor.

The quick cut to a close up of Red Mist’s face shows urgency and panic to the audience.  The big close up on the teddy bears AV plug shows the audience the importance of the bear to clear up any confusion. As the camera slowly move towards the screen mysterious music starts to get the audience interested. Mid shot of the three men show them all sitting forward and their faces seem intrigued this shows us that they are interested. The camera goes back to the TV with static and then continues to move in to the screen until in is in the scene. This is done to stop any confusion within the audience. The camera then pans to show Big Daddy killing. The fact that he is a hero is shown to the audience is shown though his cape and mask which are trademark signs. The jump cuts make it look like Big Daddy is moving fast and he looks more lethal also they get rid of unwanted time wasting and keeps up the flow of the movie as it gets faster. All of the guns and explosive props give the scene a sense of danger so the audience could feel worried for Big Daddy.

The camera retracts though the TV and Back into Frank’s room where the camera moves to show a big close up of Red Mists face to show he is worried. There is a dolly shot moving in on Frank’s face to show his rage to the audience. The camera Cuts to Big Daddy, sharpening a knife, which shows he is combatable with knives and is part of his day-to-day life. The way in which he looks at Mindy when he is told he is being hunted shows the audience that he is worried for her and feels responsible.  As he turns to tell Mindy that it is time for Frank to go “bye bye” the music quickly builds up and hits the highest note as Mindy throws a ninja star at Franks portrait, telling the audience that she will go to kill him and that this is important. Combining the two creates suspense and tension for the audience.

Film marketing and merchandising

Film marketing is used to promote the film and make people more aware of it and gain interest. It is an important part of the production process because it can help maximize the success of the film.
Films can be marketed in many ways like posters. Posters will usually the genre of the film and be tailored to attract attention from the target audience. Posters are a good way to market films as they can be placed any wear and are cheap.

Trailers are also shown in cinemas, they show the story, genre and main points of the film. Trailers are a good way to gain interest for a film as, at cinemas, they are shown directly to movie-goers who are most likely to go and see the film. also it can be shown before a film of the same genre so fans of the genre will see it.

With the internet being incredibly popular movies are now being advertised with websites.
pop ups are also used to gain interest. I think a problem with the website is that people would have to go to it.


Merchandise are film related products which are sold to for their own profit and promoting the film.
Products can be sold maximizing on the success and popularity of the film.

The most common type of tie-in merchandise for children's films are fast food toys. These are cheap and because they are aimed at children they are more impressionable so they would ant to see the film.

With the increasing popularity of video games, film licensed games are being developed. They are usually developed for children's films as they are most likely to play games but some adult films are made into games.

I think making licensed video games is risky because if a poor game is developed it could reflect badly on the film.

What is a film pitch?

A pitch is when a writer of a script or story or a director go to producers to try and attract their interest so that they will fund the project so you can make it.


A pitch should give a good sense of narrative structure to make it clear, it should also develop ideas about main characters and suggestions on who could play them. The concept and genre should be clear. The pitch should also make the film sound interesting and exciting to sell it.